Brand identity · Galaxy Education · 2021 – 2023

ICAN — Galaxy Education brand system

Rebranding Galaxy Education's ICAN sub-brands under one system: ICANTECH, ICAN Connect and the Olympic Toàn Năng competition.

Role
Creative Manager — brand identity & creative strategy
Company
Galaxy Entertainment & Education
Scope
Mascot, guidelines, campaigns, web
ICAN rebranding overview

ICANTECH mascot

A plug-shaped robot mascot that carries the coding brand across lessons, ads, error pages and merchandise.

ICANTECH mascot
ICANTECH mascot saying hi
ICANTECH 404 mascot
ICANTECH mascot in motion
ICANTECH mascot front
ICANTECH OK mascot

Guidelines

ICANTECH logo guideline
ICANTECH colour guideline
ICANTECH logo chapter
ICANTECH logo placement chapter

Olympic Toàn Năng

Identity and campaign for a nationwide online competition for students.

Olympic Toàn Năng mascot logo
Olympic Toàn Năng banner
Olympic Toàn Năng campaign visual
Olympic Toàn Năng website
← All work