Art Director · Remote
Ideas first. AI as the crew.
I'm Nicole Trang, an Art Director with 15 years in brand, advertising and performance creative for games. I lead concept-first campaigns and direct generative-AI production with the same rigour I'd give a studio team.
Selected work
All work →Lumi Harbor — Relight the Coast
Launch campaign for a cozy puzzle game: key art, statics in three ratios, a 15-second video and store assets.
Ad creative for games with 2B+ users
Art direction for video ads, playables, end cards and store assets across Magic Tiles 3, Tiles Hop, Dancing Road, Magic Pad and other music games.
Amanotes brand identity
Brand identity, guidelines, office and event design for a music-game company with 2B+ downloads.
ICAN — Galaxy Education brand system
Rebranding Galaxy Education's ICAN sub-brands under one system: ICANTECH, ICAN Connect and the Olympic Toàn Năng competition.
Concept
One clear idea, then craft
Insight, big idea and art direction are set before anything is generated, so every format feels like one world.
Production
AI directed, not delegated
Image, video, voice and music tools in one pipeline, with compositing, retouching and type finished by hand.
Brand control
Consistent at scale
Locked character sheets, palettes and rules keep hundreds of variations on brand. Logos and UI are designed, never generated.