Performance creative · Amanotes · 2018 – 2021
Ad creative for games with 2B+ users
Art direction for video ads, playables, end cards and store assets across Magic Tiles 3, Tiles Hop, Dancing Road, Magic Pad and other music games.
Approach
We produced thousands of video ads, banners and playables, contributing to games that reached 2 billion users, and built a creative-insights loop so every round of ads taught us something.
Ads that win attention are built on an understanding of player behaviour, not on beauty alone. Local holidays, music and culture shaped each market's hooks.
Video ads · 9:16
Short vertical ads for TikTok, Facebook and in-app networks, each built around a 3-second hook.
Video ads · landscape
Seasonal and cultural moments, localised per market.
Playables & end cards
Intro and outro frames for playable ads, designed to be read in under a second.
Store & banner assets
3D game assets
Game action models and neon props for a ball game, modelled and rendered for store and ad use.
